Empowering Local People
Based in North Lincolnshire and Lincolnshire, and registered with the Care Quality Commission, we empower people to make decisions for themselves.
Amara Care provides a meaningful life for those who need help, in supported living, home care and respite/day services.
We offer a unique approach to support, using our links with expert psychological support and private landlord company, to provide 24-hour specialist care packages for vulnerable people.
About Our Service
About Our Company
Find Out About Us...
The ultimate aim of Amara Care is to provide a meaningful life for the people we support whether in supported living or receiving respite/day services.
What Is Domiciliary Care?
Domiciliary care, also referred to as care at home or home care, is a personal type of care, provided by professionals in the comfort and familiarity of an individual’s home.
Amara Care support workers deliver a home care service in North Lincolnshire and Lincolnshire for:
- Adults with physical disabilities and/or sensory loss (including dual sensory impairment)
- Adults with mental health conditions and/or learning disabilities
- Children and their families
- families living with dementia delivered by Peggy’s
You are all special ladies, and I am very grateful for the compassion, guidance and support you gave me.
Care Quality Commission
We are registered with the Care Quality Commission (CQC), the independent regulator of health and social care in England.
Our commitment is to meet the fundamental standards of the CQQ to provide services under:
- People with physical disabilities
- People with sensory loss
- People with mental health issues
- People with learning disabilities
- Children and their family
“Safe, Effective, Caring, Responsive & Well-Led”
As a registered care provider, we adhere to the CQC’s governance and guidance, providing “safe, effective, caring, responsive and well-lead” services.
Learn more about the quality and safety of our services in the CQC fundamental standards.
Our Principles
Our team enables service users with a range of activities, including shopping, hobbies, socialising and exercising. The most important features are the encouragement of choice, independence, and the promotion of individuality.
Our Mission
We are committed to delivering a unique and evidenced based service that empowers and encourages individuals to develop and reach their potential and live meaningful lives.
In pursuit of this missions, we will hold to these values:
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Validity
We encourage diversity amongst our community, valuing and embracing individuality.
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Ability
We build an environment where each individual is valued, respected and has opportunities for personal and professional growth, to reach their full ability/
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Unique
We are unique in our delivery of care and support, delivering a person approach which supports both the emotional and developmental needs of all individuals using our services through our model of Trauma Informed Care and Support.
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Encouragement
We will encourage and motivate all individuals to work together to achieve positive outcomes.
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Strength
We are a forward-thinking company, striving to embrace change and diversity, and providing training and progression opportunities for all.
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Lifetime
We support and promote independence for individuals and their families, providing a sense of community and belonging in all stages of life.
Our Approach
Amara Care is unique in its approach to care and support of individuals due to the close links to expert psychological support for its service users and staff and are currently providing 24 hour specialist care packages for vulnerable people.
Meet Our Directors & Founders
Amanda Brock
Managing Director
BSc(open), DIP HSW(open), Cert. HP(open), Cmar MCMI, Advanced Dip. Dis. Psych
Amara Care has been supporting meaningful lives since Sept 2004 when we purchased Woodbine Farm in New Holland, North Lincolnshire. Since then, we have developed specialist 24-hour Supported Living services throughout North Lincolnshire and Lincolnshire using our Frankish Model of Trauma Informed Care.
Amara Care is a Home Care Service and the staff work hard to support people to reach their full potential. The services can be challenging at times, but through our knowledge of individuals and training our staff, we see people grow and develop. We look at the least restrictive support, promoting independence where we can. Many of the people we support move onto other housing with through-the-door support.
Dr. Pat Frankish
Consultant Clinical Psychologist, Director
Psy.D., M.Clin.Psychol., B.Sc(Hons),B.A.(Open), P.G.C.E., C.Psychol., FBPS,
Amara Care aims to provide Trauma informed Care for some complex people with a range of needs, including disabilities and personality challenges. We train our staff with several approaches, including “All Behaviour has Meaning”, which helps deepen their understanding, as well as an emotional developmental model (FAIT) that provides them with skills to facilitate further development. Together these approaches provide opportunities for service users to progress in their emotional development and hence manage their own distress better, leading to a more meaningful life. The net result is personal growth, often after years of being in stuck in a pattern of negative behaviour.
Chloe Bailey (BAHons)
Chief Executive Officer
Chloe began working for Amara Care as an apprentice in 2013 as office junior and is now Chief Executive Office and nominated individual for Amara Care. Chloe achieved a first class honours degree in Business Management in 2020, and now manages the company as a whole, including Human Resources.
Catherine Evans (MBACP; Dip)
Registered Manager.
Cathy began working for Amara Care as a support worker in 2010 and progressed as a specialist in mental health and has gained skills, knowledge and experience and is now our Registered Manager moving from Peggy’s World CIC to Amara in 2018. Cathy also provides counselling.
Tony Winstone
Finance Manager.
Tony has worked for Amara Care since 2018 as a finance assistant and now manages all Amara Care and PF&AJ Holdings finances. Tony and Angela Wood together work as a team.
Tilly Brock (RMN; BSc)
Director of Communications.
Tilly has supported the family business in different ways and has worked for Amara Care since 2015 as a specialist dementia nurse, leaving Peggy’s World CIC in 2021 due to financial pressures during the Covid pandemic and has now rejoined Amara Care in 2025.
Carol Hall (Dip)
Quality Manager.
Carol began her career with Amara in 2013 as a support worker and has various senior roles, currently our quality lead and providing support to our Pods of care.
Sue Walker (BSc, MA, MSc, RGN) and Kath Cross (MBACP)
Psychological services team
Sue and kath provide our psychological service to both internal and external clients. Sue is Associate Psychologist and has worked in our company for many years. Kath joined following a placement and has progresssed to a MBACP registered Counsellor.
Pat Warnock Kelly Hunt Suzanne Longstaff Kayteigh Gosney
Admin support
Pat has supported Amara Care and Peggy’s in many guises from 2011. Suzanne from 2019 and Kelly joined in 2023. Kayteigh is our workforce development lead and has worked for Amara since 2022. Pat and Kelly are usually the people who answer the phones and the first contact with our company.
Our Care Team
Amara Care is a medium sized employer. We have many staff who have worked with our clients from our inception in 2004 and pride ourselves on the retention of staff, resulting in compassionate care for our longer term clients.
Contact Us
Ask a question or get in touch below.
01652 648 335
Kirton Lindsey Nr. Gainsborough
Lincolnshire DN21 4LX